Internet Aids Ordinary People in Advancing Social Status

New research says that the internet has given ordinary people unprecedented scope to reach mass audiences and advance their social status through displays of “good taste.”

“Ordinary consumers were previously limited to sharing their views and tastes within their circle of friends and acquaintances, and only media professionals and others in powerful positions could reach a mass audience,” write study authors Edward F. McQuarrie, Jessica Miller and Barbra J. Phillips from Santa Clara, Southern …